The Best of London Fashion Week SS17 | Vita Hair & Beauty
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26 Sep The Best of London Fashion Week SS17

Our Summer might sadly be over, but nothing’s stopping us from getting giddy over next years trends. The fashion world moves fast, as always, and London Fashion Week SS17 marked a move back to tradition with delicate florals, Victorian inspired frills and unique Grecian prints. That’s not to say there wasn’t a burst of bright colours and modern prints – fresh graduate talent made a real statement on the runway this month, bringing an exciting perspective to Summer style. Read on to find out more about Vita’s top picks of LFW highlights.



Back To Nature

Paul Smith celebrated an English Summer garden with his latest collection, and immersed us in his vision by planting wild grasses and light florals all over the floor of the room the catwalk took place in. This transformation hugely complimented the blooms that were present all over his pieces; either hand painted or embroidered onto each item, adding a real artistic element to the clothing. The designer himself stated that the colours were “of muted vibrancy”, which was quite a refreshing change from some of the harsh coloured prints that have dominated the high street lately. His inspiration came from his own floral photographic prints, which he then beautifully translated into free-flowing wearable garments.

Peter Pilotto was another designer whose floral prints stood out on the runway. Tropical and exotic, Pilotto’s “Tropical Baroque” collection was both luxurious and fun – and full of character. Think strikingly patterned dresses gliding across the runway floor, gilded gold trimmings and touches of lace, and warm colours everywhere. The collection not only featured these formal gems, but some more casual items as well including beautifully faded denim with quirky embroidered patterns and fabric swatches.


That’s not enough nature for you? Don’t worry, Sophia Webster made a statement once more with another tropical themed collection, but with a focus on glorious and beautiful wild birds and butterflies. Titled “Dolly Birds of Paradise”, the collection saw models sat in huge bird cages on a tropical backdrop, giving a splash of fun to the presentation. With inspiration from the sixties, the collection features chunky heels and Webster’s signature butterfly wing heels adorned in brightly coloured embellishments.


A Jump in Time

Not something you’d see while you’re out and about shopping but definitely not unusual for the brand, Erdem presented their signature flounced dresses with a serious Victorian vibe. Erdem Moralioglu said he was inspired by a story originating from the 1600s of a sunken ship, with princess dresses and gowns then rising up from the sea again. With velvet ribbons and corset-style lacings, we were quickly transported back in time too.

Going even further back was Mary Katrantzou, taking us back to her Greek origins and exploring Minoan Civilization through her Grecian prints. The cross of geometry, art and print made for a truly stunning collection, with a clash of patterns paving the way for bright and bold designs. The designer merged ancient civilization and pop art to create some incredibly unique pieces that had everybody in awe.


Fresh Talent

London Fashion Week always has a space saved for emerging designers, and this year it was even more difficult than normal to decide on our favourite of the new talent. Each graduate had completely unique collections, bringing really fresh style to the season. Our favourite this time round had to be Mimi Wade, an English/American designer who graduated from Central Saint Martin’s just last year. Mimi has become known for her intricately hand-painted print designs which give her outfits a cheeky edge, having been influenced by her grandmother who she states was a “party girl” in the 50s. Daring and beautiful, this girl’s going to go far.

Check out the link below for a sneak peek at the highlights of another of our favourite shows from London Fashion Week SS17!



Elle UK, Vogue, London Fashion Week.


Popsugar, Wonderland, 10 Magazine, Dazed.